How World Vision Reached 7 Million Faith-Driven Readers Through The Christian Post
A Case Study Exploring World Vision's High-Engagement Campaign
CP Advertising
2/17/2026
CP Advertising
2/17/2026
World Vision partnered with The Christian Post to elevate awareness around its global missions and invite readers into stories of impact. The goal: reach a highly aligned, values-driven audience with messaging that resonates, inspires action and drives quality traffic.
Across the 12-month campaign, The Christian Post delivered high-scale visibility, strong engagement and a donor-ready audience, resulting in nearly 7 million total impressions and over 155,000 clicks.
Performance Highlights
⭐ 6.94 Million Total Touchpoints
Across all platforms—email, social, ads and branded content—the campaign generated:
6,944,255
total views
155,247
total clicks
2.24%
blended ctr
The combination of editorial trust, platform diversity and audience alignment produced a standout performance that exceeded nonprofit digital norms across multiple channels.
These insights demonstrate that World Vision’s message reached a high-capacity, high-alignment, mission-minded reader base.
Dedicated Eblast Example 1
Why This Campaign Worked
1. Multi-Channel Reinforcement
Users encountered the World Vision message across email, editorial, ads and social—boosting both awareness and conversion likelihood.
2. Trust-Based Environments
High engagement rates indicate that CPs faith-aligned audience places significant trust in the platform’s sponsored content and partner messages.
3. Strong Creative Fit
Mission-forward visuals, humanitarian narratives and clear CTAs synced well with CP’s value-driven readers.
4. High Audience Affinity
Audience demographics matched World Vision’s ideal donor profile—educated, mission-minded, financially capable.
What the Client Had to Say
"Looking back at our campaigns, the thing that has exceeded our expectations is audience engagement. Christian Post subscribers are highly engaged and interested in World Vision’s content, as seen by the high average CTRs. If other organizations are looking to drive engagement with a highly attentive Christian audience, Christian Post is the place to advertise!
The CP team is extremely responsive, organized, and supportive. They always follow-up to ensure the correct assets are live for ad launch dates, and most importantly are extremely efficient—we can get things done quickly!"
Ready to Launch Your Campaign?
If your organization wants to reach millions of actively engaged Christians with message alignment and measurable impact, our team is here to help. Contact us today to get started.
