How Yippee TV Reached Faith-Focused Families on a Modest Budget
CP Advertising
11/18/2025
CP Advertising
11/18/2025
When Yippee TV set out to grow awareness for its family-friendly streaming platform, the team faced a common challenge: most digital ad platforms required high minimum spends that put small campaigns out of reach.
That’s when Travis Vaught, Head of Marketing for Yippee, discovered The Christian Post—a publication that not only aligned with their mission but also offered something rare in digital advertising: flexibility and affordability.
A Small Test with Big Results
For their first campaign, Yippee ran a simple three-month test from July to October 2025, featuring both native ads and a social card.
The results spoke for themselves:
60,891
TOTAL IMPRESSIONS
321
TOTAL CLICKS
0.53%
OVERALL CTR
The social card performed especially well, earning a 0.77% CTR, showing strong engagement from The Christian Post’s faith-based readership.
Why It Worked
The Christian Post "[offers] advertising solutions with a low barrier to entry," Travis said. "That's rare—many services require high minimums."
The ability to reach a niche, values-aligned audience without overextending the budget gave Yippee exactly what they needed: measurable reach, audience trust and room to grow.
Looking Ahead
After seeing early success, Yippee plans to expand its efforts—exploring banner ads and even email marketing opportunities with The Christian Post. Because when your message and your audience share the same values, even a small campaign can make a big impact.
🔗 Learn more about Yippee TV: https://www.yippee.tv
📈 Learn more about advertising with The Christian Post. Contact us today.
